Bootcamp Ireland joins forces with Life Style Sports
We are proud and happy to announce our new sponsors Life Style Sports. The sponsorship will give huge benefits to our Bootcampers nationwide including bi-annual kit guides ‘what to wear and why’, free water bottles, free Under Armour technical training t-shirts and a 15% discount in all Life Style Sports stores nationwide.
Life Style Sports, with their sports apparel expertise, are the perfect partner for Bootcamp Ireland. One of the most important elements of a successful training session is wearing the correct training gear and Life Style Sports will supply not only this expert information to all Bootcampers but also a generous 15% in-store discount at their 62 stores around the country.
Vivienne Bushell Marketing Director for Life Style Sports said, “With 2 out of 3 Irish adults overweight and obesity linked to heart disease, diabetes and cancer*, it was not surprising that 55% of people wanted to lose weight. 72% of people we spoke to wanted to improve their fitness levels, while 67% trained at least twice a week. Everyone concluded that exercising had a profound effect on their health, self-image and mental well-being and that their kit was hugely important to helping them train. For this reason our kit guide will be a key part of our involvement in Bootcamp Ireland as well as a 15% members discount on full priced product. We believe Irish men and women are using fitness to help them deal with the challenges of Ireland in 2012 by getting out there and being active. So for us, the fit with Bootcamp Ireland is perfect.”
Lorraine Ho, Managing Director of Bootcamp Ireland said “Bootcamp Ireland has been operating in Ireland for the past nine years and this is a perfect partnership for us. It will add huge benefits to our customers in terms of discounts and also provide them with one of Irelands leading sports retailers, Life Style Sports, to purchase their Bootcamp training gear. We look forward to our year ahead and to growing Life Style Sports Bootcamp Ireland through the sponsorship.”
Reference:
* Safe Food, 5 Facts You Need to Know, http://www.safefood.eu/Stop-The-Spread.aspx